Extracted from Arup's beijing projects website
In West Beijing, the city's thriving artist community has a new and unusual 'canvas' on which to experiment: the GreenPix - Zero Energy Media Wall, which is the largest colour light-emitting diode (LED) light wall in the world.
The GreenPix - Zero Energy Media Wall is a major new focus for the digital artist community. The futuristic LED lighting system is capable of displaying moving images on a screen made up of 2,000 individually programmable LED colour nodes.
The 60 meter by 33 meter laminated glass facade is designed with artistic potential in mind. It offers media and digital artists an almost infinite range of possibilities, lending itself particularly well to artistic interpretation.
This virtuoso feat of engineering and lighting design is also a striking example of energy efficiency, with photovoltaic arrays on the building capturing twice as much energy from the sun than the lighting facade consumes.
Like any new structure in Beijing, the facade has been engineered to comply with Beijing's seismic regulations, and is entirely self-supporting.
The Chinese contemporary art scene has experienced a major expansion in recent years, with many artists now competing in the international contemporary art commercial market. With significant Chinese art exhibitions taking place in Europe during 2008, Beijing has developed as a centre for world-class art.
The GreenPix - Zero Energy Media Wall will galvanise an energetic artistic community and produce a valued, ever-changing public work of art that becomes part of the everyday lives of residents.
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Further reading (with images & videos) -
Official website of Greenpix - http://www.greenpix.org/
Overview of Greenpix in Arup Beijing Projects web - http://www.arupinbeijing.com/arup_projects/green_pix/overview
Flickr pool of Greenpix - http://www.flickr.com/search/?ss=2&ct=5&w=all&q=greenpix&m=text
Youtube pool of Greenpix - http://www.youtube.com/results?search_query=greenpix&search_type=
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